About VibeTracker
Vibetracker.com introduces next generation wearable technology with the Spiral VibeTracker, designed to monitor and enhance your personal vibration patterns. We created the first wearable that allows you to track your vibration patterns throughout the day, helping you understand what makes you vibrate higher, live happier, and manifest more.
Founded by friends Mitchel van Duuren and John van den Heuvel in 2022, we are on a mission to help regular everyday people connect to their intuition and higher purpose and raise collective vibration.
2020
Idea
2022
Started working
12/2024
Manufacturing
2025
Ready
Since we started in 2022 by developing the prototype, testing and refining the Spiral VibeTracker wearable, our biggest goal has been to impact people’s lives. Our mission is to raise the collective vibration – one VibeTracker at a time – through our product that promotes awareness.
Our vision is to become the leading solution on the market for raising your vibration and increasing manifestation through insights that are helpful regardless of which spiritual practice you follow.
Imagine if you knew how your spiritual practice would affect your vibration.
Yoga
Crystals
Retreats
Therapy
Meditation
Ceremonies
Breath Work
Journaling
Nature
Affirmations
2020
How it all started
2020
Understanding
While dealing with a worldwide lockdown, the books of David R. Hawkins came entered Mitchel’s life. He began learning about vibration, and has been hooked ever since. He started to understand how some phases in his life were smooth sailing with lots of achievements (and manifestation) while other parts looked like an uphill battle. Although he had already been working on personal development for 15 years, this information about vibration made everything “click.”
2021
The start of a conversation
Together with co-founder John, Mitchel already shares a company in the Netherlands selling natural stones. Being best friends and colleagues for over 15 years, naturally Mitchel shared his newfound obsession about vibration with John. This resulted in a brainstorm about how to actually track the vibration you are sending out in the world. And this led to a mystery / problem that we wanted to see solved. For the upcoming 1,5 years our idea never died, but we were busy in our business, life with 5 children (John has 2 children, Mitchel has 3) and Mitchel even started a (spiritual) community on a self sustainable property in the mountains of Canary Islands. Still we kept our eyes open, and investigation never stopped. Meanwhile both Mitchel and John began to dive deeper into all material around vibration.
April 2023
Meeting like minded founders
Our investigation led us to Hong Kong, where a team of scientists together with two founders were already working two years to find more or less a solution to the challenge we wanted to solve. They made an algorithm that converts data from high precision heart rate monitor into vibration and emotion. They used this for product testing to see how large groups of people react to new products or functionality and was only available for businesses and this specific use case. It was not available to the public. The universe brought us together in Amsterdam, where the founders “by coincidence” had an event that they attended. We met in a Ramen place in Amsterdam and it clicked right away. Let’s get to work.
July 2023
First concepts
The very first concepts were brainstormed. We wanted to include natural materials and didn’t want to create a standard “wearable,” but rather an eye-catching piece of jewelry suitable for both the spiritual community and “everyday” people. We kept in mind that not everyone wants an extra bracelet on their wrist, so we also aimed to make it suitable as a necklace—or simply a “magic stone” you could attach to your keychain, for example.
We initially decided on the name “Pebble,” but discovered there was already a wearable with that name. Eventually, we came up with the name Spiral and made some final tweaks to the design.
January 2024
Prototyping
Once we finalized the design of the Spiral. The prototyping phase started. We received appearance models of the size, shape and form. And we made adjustments based on the hardware and how everything would fit inside of the wearable. Also Mitchel started his spiritual information business in the Netherlands (Magick.nl) to educate people about the power of vibration. Customers of this business would eventually be interested in the presale of the Spiral Vibetracker.
March 2024
Starting the app
Obviously, the Spiral needs an app for customers to read the data. At that point, all we could do was retrieve data from the algorithm in a way that wasn’t user-friendly. So, we began adding team members to help develop the app.
Up until then, it had just been John and me, along with the founders and scientists from Hong Kong, who were working with us on a freelance basis—but they actually became close partners with a true passion for our project.
June 2024
Testing
We began testing the hardware and early versions of our app to see the results for ourselves.
At this stage, there was a lot of testing, refining, going back to the drawing board, iterating, and testing again before moving to the next phase. Our goal was to launch the product before Christmas, but unfortunately, we couldn’t make it. There’s just so much involved in creating a product like this.
December 2024
Presale
When we realized we had a good product, solid hardware, and outcomes that met our expectations, we launched our marketing campaign for the Spiral VibeTracker. The presale began through the spiritual business Mitchel started back in January 2025, with a couple of hundred sales of the VibeTracker.
December 2024
Filing for patent
We also signed an order for 5,000 units with the manufacturer. We chose a high-quality factory that also produces products for Tanita, Xiaomi, Beurer, and LG, not cutting any corners to make the best product.
We realized how much work we had put in to get to this point and how serious our project was going to be. So, we brought in a legal team to understand what we had and how to protect it, and they advised us on filing for a patent. This process took three months.
March 2025
Manufacturing and designing packaging
When the patent was granted, we started manufacturing right away. The first step in this process is tooling, and the second step is actually producing the wearables. This takes approximately 45 days.
To make the experience delightful for our customers from the moment they receive the Spiral and open the packaging, our idea was to avoid creating “ordinary” wearable packaging. Instead, we wanted to package the wearable as jewelry. This led to multiple ideas, and we needed to find a manufacturer, which we did at the same factory that makes packaging for the famous brand “Cartier.” This process also took about 30-45 days.
May 2025
Tooling done, T-Zero Starts
We finished tooling and learned a lot along the way about what it really takes to bring your own product to life. In the end, details are everything, if you skip the wrong step, you might end up with something that falls short of what it could have been.
Now we’re entering the T0 phase, this is the first physical test of the mold. This is where we fine-tune everything: color, fit and finish, injection pressure, and how the top and bottom casings align. We expect this step to be completed by June 6th. Once we approve the T0 samples, we can move into full production, which will take approximately two more weeks.
We also finalized the quick instruction cards and the pouches that hold the bracelet or necklace. The jewel box is still in production, but it’s on track to arrive before manufacturing is complete.
Today
Everything is in progress
Making something like VibeTracker takes time. We understand if you are feeling impatient. Trust us when we say… we are too. If at any point you feel like this is taking too long, you are absolutely free to request a refund. No hard feelings. We understand, and we are grateful you believed in it enough to be here at all.
So again, thank you for your trust and your patience. We are almost there, and we will keep updating you every step of the way. If you ever have questions, reach out to us. We are here for you.
Needless to say, we are just as excited as our presale customers to receive all the products and begin shipping.
We are striving to make raising your vibration a more widely accepted practice, just as yoga and meditation have become in the last 10 years.
We believe that vibration (and raising it collectively) is the key to making Earth a better place to live. Our wearable will help you—and tens, if not hundreds, of thousands of others—gain more awareness. When the time is right, we will open a platform to connect everyone into a high-vibe tribe.
Thank you for being part of this mission.
John & Mitchel
Leadership
COFOUNDER
Mitchel van Duuren
Ever since reading the books by David R. Hawkins in the early 2000s, Mitchel has been fascinated by vibration. Naturally, he is a pretty good manifester—starting from an early age—believing that angels are guiding him and giving him a deep feeling that everything will always turn out the best way possible.
By the age of 24, he had already grown a million-dollar business without any formal education.
It was at his first ayahuasca ceremony that he understood the difference between the emotional body (subconscious) and the physical body, where the physical body is the instrument of the mind. He realized that tuning this instrument is essential for manifesting what we want.
With over 20 years of experience with manifestation, he’s excited to help people tune their bodies with the VibeTracker Spiral to attract what they want in life.
COFOUNDER
John van den Heuvel
John is a highly sensitive entrepreneur who has been forging his own path from a young age. With a driven entrepreneurial spirit, he feels guided by the universe. This is why John never worked for a boss but chose his own entrepreneurial journey from day one. He didn’t pursue formal education, as he prefers not to be “programmed,” opting instead to act from a free and open mind. Throughout his career, John has founded several successful companies, including one that grew into a multimillion-dollar business.
But what is the unique compass that consistently led him to what he desired? This became clearer as he delved deeper into his spiritual side. Through ceremonies and deep meditations, he discovered that the signals he projects outward ultimately serve as the magnets for his success.
Vibetracker feels like the greatest mission of his life for a reason: raising spiritual vibrations. One person at a time, across the globe. More happiness and success for everyone. A sense of unity among like-minded individuals. This is what he now dedicates his life to.
